Clemson University has successfully appointed Ms. Sharon Martin as their new Vice President for Marketing and Communications effective October 16, 2024. Serving as the Vice President for University Engagement and Chief Marketing Officer for West Virginia University since 2017, her additional areas of responsibility included university relations, alumni relations and enrollment management. Prior to joining West Virginia University, she held a variety of marketing roles at Purdue University, culminating in the position of Assistant Vice President of Marketing where she was responsible for advertising, strategic marketing, creative services, online experience, segment marketing and publications. She is an executive board member of the Council for Strategic Communications of the Association of Public Land-Grant Universities (APLU), has served as a member of various committees for the National Mortar Board, and has been active with local chapters of the American Marketing Association. Ms. Martin holds a Bachelor of Applied Arts from Central Michigan University. Read more.